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Online Vs Offline - Why online research is important when buying a car?

Online Vs Offline - Why online research is important when buying a car?

Posted On 01 Aug, 2018

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Buying car is an important step in everyone’s life no matter if it’s for the first time or not. People don’t buy cars online very often, but that does not mean that online research doesn’t play a huge role in finding the perfect car. Around 86% of the people who want to buy a car make some online research first and then decide to go to the local car salesman.

A study made by Think with Google confirms twice as many users start their research online. The high percentage of users with smartphones confirms that a lot of people look for online car dealers. The most common first step in the process of buying a car is visiting a combined website (32%), followed by the use of a Web search engine (30%) and then visiting the website of the local car dealer (24%). Visiting the website of the automaker is hardly the first step, with only 14% of the buyers going down this route.

Where to buy used cars?

As much as it is exciting to buy a new car it is also a little frightening. The process of finding and buying a vehicle may be accompanied by some serious headache. There is not a single person who is happy when the salesman is breathing down their neck, making them buy a car that is just not what the person is looking for. Fortunately, the most visited websites for automobiles are full of all kinds of advertisements, from sedan cars to trucks that are perfect for all types of roads.

That’s why you can take advantage of Hertz Rent2Buy®. This is a virtual showroom where you can choose a well-appointed used rental car and it’s only a few clicks away. Hertz has overhauled the used car marketing experience by skipping the salesman and protecting you from the haggling process. By reducing these costs, you are able to save money and still get a high-quality, well-equipped used car at a great price.

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